If you’ve had a look at our new Autumn/Winter 14 designer collection, you may have spotted our next French style icon, Jeanne Damas, modelling for rising star designer Simon Porte Jacquemus. But who exactly is this French It Girl?

Described by Jacquemus as a muse and referred to as the French Alexa Chung, Jeanne Damas is the Parisian model, fashion blogger and all round style icon that in-the-know fashionistas are talking about.

One thing’s for certain, Damas has that quintessential French look – some say she resembles honorary French style icon Jane Birkin at the height of her Je t’aime… moi non plus fame – all blunt brunette fringe and bee-stung lips. She favours the minimal, effortless approach to fashion, hair and make-up – and has that carefree attitude towards style that the French seem to have mastered.

French Style Icons  Jeanne DamasHere at La Redoute, we love Jeanne’s insouciant French style which is, believe it or not, wearable and easy to put together. Jeanne favours uncomplicated outfits, a sweater or blouse, jeans and ankle boots for day and a simple shift dress or trouser suit for night.

We have some great pieces in our new Autumn-Winter collection that will help you get the look – our SOFT GREY collection is very Jeanne Damas this season. To get a feel for this look think bohemian, Left Bank Parisian as opposed to the archetypal classic, chic Parisian.

This smock-like fine knit comes in 4 colours and has a very French bohemian feel, especially if you team it with this fabulous wide-brimmed hat. Slip on a pair of skinny or slim-fit jeans and boots in classic suede or leather and you have a stylish, comfortable outfit.

Victoriana inspired blouses will take you from late summer into autumn the Soft Grey Collection has a good selection including this beautiful embroidered cotton blouse and this ruffle blouse. If frills aren’t your thing, this classic cut blouse with a detachable collar gives two looks in one. Wear it buttoned up with the sparkly collar or, for a more casual look, remove the collar and undo a few buttons, team with our new slimmer fit boyfriend jeans and you’re Left Bank ready!

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Clair Janchote
La Redoute's Catalogue Coordinator - loves being the first to see the new collections!

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