This season, La Redoute has collaborated with upcoming Parisian fashion designers to create exclusive capsule collections that combine both brands’ aesthetics in  an artful and innovative way.

designer collections

As such an established brand, I applaud La Redoute, sharing their spotlight with some of the lesser known but immensely gifted Paris talents is a true tribute of just how immersed and supportive they are of French culture.

 designer collections

The collections themselves do not disappoint. Each one, designed respectively  by Christine Phung, Etienne Deroeux and Coralie Marabelle are very different to one another, but all equally as covetable. From bold solid tailoring to geometric monochrome prints to dappled exotic florals – the 3 designers celebrate a discrete sort of chic, and this indisputably French trait echoes through each and every piece.

designer collections

But above all else, what really resonated through all 3 collections is the modernity inherent in all 3 designers. They seem to have twisted French chic into something new altogether. Personally, I embrace this wholeheartedly – while the Parisian classics are forever great, I do believe, from time to time, they need some energizing. Together with La Redoute they have invigorated conventional French fashion to create a more contemporary sort of chic.

designer collections

Audrey Rogers
http://www.befrassy.net

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